After 13 years of working in technology and finance, in 2007 Aaron Ross realized he was losing his passion for his work. Rather than just ignoring his feelings, he decided to do something about it. With minimum effort and maximum return, Aaron found a way to create profitable business models around the things he loves most. Today, through the creation of his blog, “Pebblestorm” and his “Unique Genius Superhero” interviews, Aaron is helping others follow in his footsteps and turn their passions into lucrative labors of love.